In a Soup? Nestle India’s Maggi Story…
The manufacturer of the enormously popular, cult instant noodles brand – 2-minute Maggi – Nestle India has come under intense scrutiny after some quality tests recently showed that world’s favourite Maggi’s Indian variant contained more than permissible levels of the heavy metal lead and the taste enhancer MSG. The revelations made by a private lab quickly snowballed into a major controversy with several states across India banning the product, as well as ordering inquiries into the quality of instant noodles and several other instant food products from all other brands.
Nestle India is a multi-crore company, behind many other cult brands and products like Milkybar, Kit-Kat, Bar-One, Milkmaid, etc., apart from Maggi. However, it was Maggi, which contributed to nearly 30% of Nestle India’s turnover, acoounting to nearly Rs 9000 crore. With Maggie taking such a hit, even its brand ambassadors such as Madhuri Dixit, Amitabh Bachchan and Preity Zinta’s integrity and credibility is being questioned.
Nestle India’s stock prices too fell sharply, and what’s to come in the future is anybody’s guess, but Ganesha feels that the storm will blow over by January 2016 and it will be back to business as usual for the company. How and why? Read on…
Nestle India Ltd.
28th March 1959
7:00 AM (Solar Horoscope)
Place – Delhi
Planetary Forces behind the controversy…
Nestle India Ltd. recently came under the scanner over the Maggi (instant noodles) food safety controversy. While the company maintained that the famous and much loved instant noodles are still safe for consumption (as per their own tests), it pulled out the existing stock of Maggi from all distributors and retailers across India.
Now, any issue concerning food safety is huge, but why does it come to the forefront at a certain time—and why a giant like Nestle was nationally (and internationally) confronted? Besides numerous other reasons, planetary factors are responsible too in such things. That is why Ganesha looked at the Horoscope created using the Listing Date of Nestle Indian Ltd. and made the following observations –
The Natal Planets
- In Nestle India’s Birth Chart, Sun-Ketu-retrograde Mercury are posited in the Zodiac Sign Pisces. This means that Sun, the signifier of prestige and social image, is coming under the malefic shadow of Ketu, and is also getting adversely affected by retrograde Mercury.
- Further, Natal Rahu in Nestle India’s Chart is placed in Virgo Sign in the Chart’s 7th House.
- Saturn-Ketu Grahan Dosha also exists in this Chart by Birth.
The Transiting Planets
I. Currently, the malefic Ketu is transiting over Nestle India Ltd.’s Natal Sun, Ketu and retrograde Mercury in its 1st House-Ascendant.
As aforementioned, Sun is the Astrological signifier of brand, image, fame, confidence, public reputation. And, the traversing Ketu has been passing over the Sun degreecally.
Also, while the Maggi controversy came to the fore, the transiting Mercury was retrograde as well.
Now, all this translates to a pretty complex picture, wherein the Sun in Nestle’s Chart is getting heavily afflicted (due to Ketu’s Natal proximity, given the moving Ketu’s currently in-effect proximity and owing to transiting Mercury’s retrograde motion).
Under such heavy affliction, even if it is temporary, any entity is bound to face a controversy or a testing time. And, so is what happened in Nestle India’s scenario. Since Maggi is a huge brand in itself, any dent in its image, and the parent company too had to take a serious beating.
II. Plus, note that the transiting Saturn is passing through the company’s Destiny House (9th House) – and it too is currently retrograde. This is supposed to be a challenging time full of struggles and marred by slow growth. The entity at such a time is liable to face confusions, strife, hurdles, issues over fair practices, disciplinary issues. And, we can see what has happened!
III. The transiting Rahu, the signifier of illusions, controversies and confusions, is passing over Nestle India’s Natal Rahu through the 7th House—the representative of partnerships, sister companies or allies. Such a planetary aspect is unfavourable, and thus Nestle suffered, owing to one of its brands. Plus, because of this configuration, Nestle India lost out on its relationship with the Indian market.
Ganesha foresees that this issue or controversy, especially the one against Nestle India, is not meant to last forever. And, it may soon fizzle out.
(However, note that this observation is made, only with respect to Nestle India’s Chart, and not Maggi’s.)
Stars indicate that till 2nd July 2015, the situation, though, may remain as it is—a little tough—for Nestle India. But, post this time, things shall start to get better, and Nestle India may be able to stabilise its position in the Indian markets too.
Overall, Ganesha feels that the entire controversy surrounding the company and most of the food safety concerns related to its brand/s shall get tackled and take a turn for the better (and also cool down) after 30th January 2016.
Disclaimer : All the calculations and analyses have been done using Nestle India’s Listing Details, as the exact incorporation date of Nestle (global) and its brand Maggi, both are unavailable.