NavGujarat Samay will have a tough time till June 2015, predicts Ganesha
The Times Group is a name known to Indians since decades. After all, it is one of the biggest media groups in India at the moment. The leader in the English language newspaper market, the Times Group recently launched its Gujarati edition – NavGujarat Samay – in Ahmedabad, Gujarat, to expand its reach and to connect with the local population in Gujarat. The present scenario in the Gujarati language newspaper market is something like this - there are established vernacular dailies namely Gujarat Samachar, Sandesh and Divya Bhaskar, which not only enjoy a loyal readership base but are also into fierce competition with one another to increase their reach. NavGujarat Samay looks set to fight for its own share in this highly competitive market. And considering the fact that it is a venture by the Times Group, the biggies will surely not take the entry of NavGujarat Samay lightly. However, the question is - will NavGujarat Samay be able to draw people's attention and secure a place for itself in the Gujarati language newspaper market? Ganesha, with the help of Vedic astrology, finds out what's in store for NavGujarat Samay. ![]()
Launch date : January 15, 2014
Time of Launch : 22:30:00 Place of Launch : Ahmedabad ![]()
Dharmesh Joshi and Malav Bhatt, The GaneshaSpeaks Team |